WHO IS J. LORETTA?

Imagine as a little girl watching your mother get dressed for a night out. Step by step you study her routine from laying out her clothes down to which sassy pump she would strut in. The feeling of when I grow up I’m going to dress pretty and do my makeup just like mommy. Time and time again and application after application I would always wait for her finishing touch of lipstick. The smile inside and the wow that always came with it is still stamped in my memory. Remembering the different feelings she had with each color before she leaves that mirror and heads out to enjoy her evening. Just the way that last brush of lipstick can set her tone was powerful. I don’t know who was more happy me or her. Remembering the orange like red lipstick was her go to.

Now fast forward and I’m learning to do my own makeup. Learning my rights and wrongs. Now to pick my lip color. Which do I pick? Well what would mommy do? In my head I flashback to that little girl and say what does this color make mommy feel? Vividly remembering that being the last thing mommy did. She was empowered. She was confident. She was beautiful. Now I ask myself if this is color my finishing touch? ABSOLUTELY! I feel EMPOWERED. I feel CONFIDENT . I am SEXY. I look beautiful....I AM BEAUTIFUL JUST LIKE MOMMY!!!

J. Loretta symbolizes beauty, confidence, strength, and most importantly being EVERY WOMAN. No matter what color or kind that finishing touch will always make everything come together. That is the goal with every J. Loretta product.

Thank you Judy Loretta for empowering me to always take pride in my finishing touches. I will continue to work hard to share those same feelings with every product and every person. I love you.